The new chapter of the Gucci Guilty fragrance line launched in early 2019 with the new Gucci Guilty Pour Femme edition and the new advertising campaign featuring singer Lana Del Rey and actor Jared Leto. The campaign is shot by Glen Luchford under the editorial of the creative director of the house Alessandro Michele, also featuring a cameo of rock star Courtney Love. The campaign is Visiting iconic Hollywood landmarks and quintessential American places.The new chapter of Gucci Guilty signature fragrances revels in the notion of women who are truly liberated. A modern declaration of self expression and fearlessness burns brightly in the new powerful statement ForeverGuilty. Blended for the new revolution, the Gucci Guilty pour femme scent is reborn.The oriental floral composition carries the richness and nobility of the original Eau de Toilette from 2010. Top notes filled of mandora, natural pink pepper, and natural bergamot. Heart of lilac, geranium oil, rose, and violet. Base of patchouli oils Patchouli Coeur and Patchouli oil Micro Distillation, and amber.